Content

The importance of content creation, once tied to the printing industry, has become even more essential with the growth of additional communication channels such as the Internet and mobile. According to the “B2B Content Marketing Trends Study” (2016) by the Content Marketing Institute/Marketing Profs, content marketing is now at the heart of marketing and has become an almost universal tactic, with almost 90% of companies using it in 2016, and even more doing so in 2017.

The 2017 “B2B Content Marketing Trends Study” reported that 62% of B2B marketers in North America say that their organization’s overall approach to content marketing has been much more or somewhat more successful than a year ago. The most important factor contributing to the increased success is “Doing a better job with content creation (higher quality, more efficient)”: 85%.

Why Howie Fenton?

Few people in the industry are more prolific content creators than Howie Fenton. A simple Internet search results in thousands of citations. He has written for magazines such as Graphic Arts Monthly, Printing Impressions, In-Plant Graphics magazine, and Wired (Italy). He has also produced a wide range of market research reports, white papers, and blogs. Here’s a sampling:

The importance of content creation, once tied to the printing industry, has become even more essential with the growth of additional communication channels such as the Internet and mobile. According to the “B2B Content Marketing Trends Study” (2016) by the Content Marketing Institute/Marketing Profs, content marketing is now at the heart of marketing and has become an almost universal tactic, with almost 90% of companies using it in 2016, and even more doing so in 2017.

The 2017 “B2B Content Marketing Trends Study” reported that 62% of B2B marketers in North America say that their organization’s overall approach to content marketing has been much more or somewhat more successful than a year ago. The most important factor contributing to the increased success is “Doing a better job with content creation (higher quality, more efficient)”: 85%.

Read a sampling of Howie's original content: